Daily Archives: October 2, 2014

Construction on the new bookstore is underway, we hope to be open for business by the 15th!!! The initial offering will be a 6 book series called Bill Fortney’s Reliable Guides the Foundation Series. (illustrated above).  These 6 books will cover the most important foundational principle of photography in a easy to read, to the point, concise way!  Each book will be priced at $4.99 each or $24,95 for the full set of six!  Three additional books will also be in the store upon it’s opening.  Many more are planned!!!!  This is the story and statment behind the series:

 

The Why and How?

Life’s greatest revelations come in the strangest ways.  It was over a dozen years ago that I had accepted a position as the Nikon Professional Service’s tech rep for the Southern United States.  My long time friend, and then boss at Nikon, Bill Pekala instructed me to put my film cameras away and start to learn everything I could about digital, as he said, “it is the future!”  Learning the photography side of digital was pretty easy, in most ways, much the same as my 35 years of experience with film photography.  The hard part for me was post processing, this program Photoshop was an absolute bear!  I went out to the book store and bought a couple of “How to” Photoshop books, after a few days of trying to understand them I was ready to give up photography and go to work at Wal-Mart as a greeter!  I picked up a couple more and they were even worse than the first two, I was really feeling desperate!  These books tried to tell you the 50 ways to do each simple task!  By the time you got to method three you couldn’t remember your own name!

 

Then someone asked me if I had a copy of Scott Kelby’s,  The Photoshop Book for Digital Photographers.  It was not one of my first four books so I rushed out and picked up a copy!  It was “the” solution to my major problem!  This guy, Scott Kelby, (who later became a great friend and photography buddy!), had written a book that showed you exactly how to do just the things you needed to do, in a step by step, to the point, clear and concise manner, and he was funny too!!!!  In no time I was using Photoshop to do all the things I wanted to do to my images.  I could never thank him enough for demystifying Photoshop for me!

 

So that is exactly what I’m going to try to do for you with Cut To The Chase books!  These are books for people that simply want to know how learn about photography and make better images!  Simple, to the point, clear and concise and minus all the mumbo jumbo!

 

 

IMPORTANT NOTICE      

PLEASE READ THOROUGHLY!!!!!!!

 

These books are not for pixel peepers, science majors, engineers, bean counters, measurebaters or anyone that wants 1,000 word paragraphs to explain something that can be clearly stated in a couple of short sentences.

 

If your desire is for this to be complicated, THESE BOOKS ARE NOT FOR YOU! These books are designed to convey simple, easy to understand photographic concepts, in the easiest way to learn possible.  Lots of big pictures to illustrate the points and very few, but important words will guide you through each step of learning this craft of photography.

 

 

What makes me think I’m the guy to write these books?!  I have made photography, with the exception of my faith and family, the most important thing in my life for 45 years.  I’ve spent countless hours, days, months, years and decades studying the craft.  I’ve bought tons of gear and tested everything I could borrow, and I’ve formed strong opinions about many of the subjects people care about!  I’ve shot hundreds of thousands of images all around the world, a few have even been good!  Most importantly for the past 30 years I’ve actively taught photography to groups from 3 to 300 in size, and I’ve been a student of learning.  I think I have discovered how to make things simple for people that truly want to learn!  You can be the judge and that is why I have;

 

 A Money Back Guarantee

 

If for any reason, you did not find them helpful, or worth the price, (come on guys, I’ve made them super affordable, most titles only $4.99)!  I will gladly refund your money, no questions asked, but before you ask for a refund please read this Important Notice again, be sure these books are for you!!

 

One more thing, these books are affordable so that you will not be tempted to copy and distribute them to others.  I am supporting myself with my creative efforts, so please kindly give me a hand here!  That’s it, please enjoy, and your comments are appreciated!   [email protected]  and visit me at my website:  www.billfortney.com

 

To sweeten the deal when you make your first visit to the site you will receive a free copy of the 127 page book:

 

Traveling tomorrow to my 50th Anniversary Football Teams gathering!  Reports Monday!

 

Blessings,

 

the pilgrim